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Date: April 29, 2024 Mon
Time: 10:04 pm
Time: 10:04 pm
Results for counterfeit goods (developing countries)
1 results foundAuthor: Franses, Philip Hans Title: Diffusion of Original and Counterfeit Products in a Developing Country Summary: We study the diffusion of original and counterfeit products in three distinct categories in a developing country. The focus is on when their diffusion processes peak, how sales of original and counterfeit products are related and how marketing efforts can influence this process. Using a unique data set for Suriname (South America) on televisions, mobile phones and DVDs, we can support various predictions from theory and give recommendations for marketing management. Details: Rotterdam: Erasmus University, Econometric Institute, 2010. 41p. Source: Internet Resource: Economic Institute Report 2010-08: Accessed November 3, 2011 at: http://econpapers.repec.org/paper/dgreureir/1765018260.htm Year: 2010 Country: International URL: http://econpapers.repec.org/paper/dgreureir/1765018260.htm Shelf Number: 123222 Keywords: Consumer FraudCounterfeit Goods (Developing Countries) |